Most businesses don’t have a software problem. They have a clarity problem.
I help founders simplify operations, remove unnecessary complexity and build systems that people actually use.
Working on now.
Building
Review Wizard
Automating the review collection loop for service businesses.
Managing
EventBooks
Centralizing financial data for large-scale event planners.
Exploring
AI Workflows
Finding where LLMs actually add value to daily operations.
Available
SME Consulting
Working with 2 founders per quarter on system audits.
Problems I’ve solved.
Automating Review Collection
Problem
A local service business was losing 40% of potential leads due to a lack of recent social proof. They had no system for asking customers for feedback.
Approach
Mapped the customer journey to find the 'peak happiness' moment. Built a lightweight trigger between their CRM and messaging platform.
Result
Increased 5-star reviews by 300% in 90 days. Zero manual effort from the team.
Artifact: Automated Trigger Logic
Fixing Financial Chaos
Problem
An event agency was using eight disconnected tools to track a single project's budget. Errors were common and reporting took days.
Approach
Consolidated data into a single source of truth. Removed 5 redundant software subscriptions that were just creating noise.
Result
Reduced administrative overhead by 15 hours per week per project lead. Real-time margin visibility.
Artifact: Project Portfolio Dashboard
How I think.
I follow a simple rule: If you can't draw the workflow on paper, it's too complex to build in software.
Logic first, tooling second. I prioritize human outcomes over technical specifications. A system is only as good as the person's ability to use it without a manual.
Artifact: Strategic Workflow Sketch
Writing.
All articlesGet in touch.
I work with a limited number of founders to ensure thoroughness. If you want systems that actually work, send me a note.